Exploring relationships between customer-based brand equity...

  • Main
  • 2016 / 07
  • Exploring relationships between customer-based brand equity...

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

Šerić, Maja, Mikulić, Josip, Gil-Saura, Irene
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Current Issues in Tourism
DOI:
10.1080/13683500.2016.1209163
Date:
July, 2016
File:
PDF, 499 KB
english, 2016
Conversion to is in progress
Conversion to is failed