Consumers' Attitude Change across Sequences of Successful...

Marketing Letters 1997 / 04 Vol. 8; Iss. 1

Consumers' Attitude Change across Sequences of Successful and Unsuccessful Product Usage

Gary J. Gaeth, Irwin P. Levin, Shailesh Sood, Chifei Juang and Jennifer Castellucci
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
8
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216429
Date:
April, 1997
File:
PDF, 963 KB
english, 1997
Conversion to is in progress
Conversion to is failed