Financial service firms’ entry‐mode choice and cultural...

International Journal of Bank Marketing 2003 / 06 Vol. 21; Iss. 3

Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America

José Álavarez‐Gil, María, Cardone‐Riportella, Clara, Lado‐Cousté, Nora, Samartín‐Sáenz, Margarita
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Volume:
21
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320310469494
Date:
June, 2003
File:
PDF, 252 KB
english, 2003
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