A Model for Relating Advertising Media Exposures to...

A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns

Fred S. Zufryden
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
33
Language:
english
Journal:
Management Science
DOI:
10.2307/2632214
Date:
October, 1987
File:
PDF, 473 KB
english, 1987
Conversion to is in progress
Conversion to is failed