How Complex Do Movie Channel Contracts Need to Be?

Marketing Science 2008 / 07-08 Vol. 27; Iss. 4

How Complex Do Movie Channel Contracts Need to Be?

Sumit Raut, Sanjeev Swami, Eunkyu Lee and Charles B. Weinberg
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057113
Date:
July, 2008
File:
PDF, 3.06 MB
english, 2008
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