[Lecture Notes in Information Systems and Organisation] Digitally Supported Innovation Volume 18 || Marks & Spencer’s RFID Initiative: Laying the Foundation for Omnichannel Retailing
Caporarello, Leonardo, Cesaroni, Fabrizio, Giesecke, Raphael, Missikoff, MicheleVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-40265-9_14
File:
PDF, 158 KB
english, 2016