Meaning transfer in sports news and sponsorship: promoting...

Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield

Darnell, Simon C., Sparks, Robert
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Volume:
8
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-08-02-2007-b006
Date:
January, 2007
File:
PDF, 214 KB
english, 2007
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