Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield
Darnell, Simon C., Sparks, RobertVolume:
8
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-08-02-2007-b006
Date:
January, 2007
File:
PDF, 214 KB
english, 2007