Successful Social Media and Ecommerce Strategies in the Wine Industry || Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers
Szolnoki, Gergely, Thach, Liz, Kolb, DaniVolume:
10.1057/97
Year:
2016
Language:
english
DOI:
10.1057/9781137602985_7
File:
PDF, 266 KB
english, 2016