Competitive effects of informative advertising in...

Competitive effects of informative advertising in distribution channels

Jianqiang Zhang, Weijun Zhong and Shue Mei
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259235
Date:
September, 2012
File:
PDF, 1.55 MB
english, 2012
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