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The Impact of Customer-Specific Marketing Expenses on Customer Retention and Customer Profitability
Sander van Triest, Maurice J. G. Bun, Erik M. van Raaij and Maarten J. A. VernooijVolume:
20
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/27744253
Date:
June, 2009
File:
PDF, 1.42 MB
english, 2009