The Impact of Customer-Specific Marketing Expenses on...

Marketing Letters 2009 / 06 Vol. 20; Iss. 2

The Impact of Customer-Specific Marketing Expenses on Customer Retention and Customer Profitability

Sander van Triest, Maurice J. G. Bun, Erik M. van Raaij and Maarten J. A. Vernooij
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Volume:
20
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/27744253
Date:
June, 2009
File:
PDF, 1.42 MB
english, 2009
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