Establishing brand essence across borders

Journal of Brand Management 1999 / 5 Vol. 6; Iss. 5

Establishing brand essence across borders

Michel, Géraldine, Ambler, Tim
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Volume:
6
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1999.23
Date:
May, 1999
File:
PDF, 912 KB
english, 1999
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