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Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data
Novak, Thomas P., Stangor, CharlesVolume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.6.1.82
Date:
February, 1987
File:
PDF, 1.00 MB
english, 1987