Des mesures d'audience radiophonique au média-planning...

Des mesures d'audience radiophonique au média-planning radio

Jean-Marie Brignier and Hélène Haering
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Volume:
13
Year:
1998
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589159
File:
PDF, 3.06 MB
french, 1998
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