‘Creating powerful brands in consumer, service and...

Journal of Brand Management 1999 / 3 Vol. 6; Iss. 4

‘Creating powerful brands in consumer, service and industrial markets’: 2nd edition

Perrier, Raymond
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Volume:
6
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1999.18
Date:
March, 1999
File:
PDF, 335 KB
english, 1999
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