Identifying Spatial Segments in International Markets

Marketing Science 2002 / SPR Vol. 21; Iss. 2

Identifying Spatial Segments in International Markets

Frenkel Ter Hofstede, Michel Wedel and Jan-Benedict E. M. Steenkamp
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.2307/1558065
Date:
January, 2002
File:
PDF, 1.05 MB
english, 2002
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