Using Brand Equity to Counter Outsourcing Opportunism: A...

Marketing Letters 2009 / 12 Vol. 20; Iss. 4

Using Brand Equity to Counter Outsourcing Opportunism: A Game Theoretic Approach

Wei Shi Lim and Soo-Jiuan Tan
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Volume:
20
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/27744275
Date:
December, 2009
File:
PDF, 1.41 MB
english, 2009
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