Creation of consumer loyalty and trust in the retailer...

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Journal of Retailing and Consumer Services 2016 / 8

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

Rubio, Natalia, Villaseñor, Nieves, Yagüe, María Jesús
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Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.07.014
Date:
August, 2016
File:
PDF, 632 KB
english, 2016
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