LE MARKETING DES SERVICES || Le script de service :...

Recherche et Applications en Marketing 2006 / 09 Vol. 21; Iss. 3

LE MARKETING DES SERVICES || Le script de service : fondements du concept et applications au marketing des services

Chiara Orsingher
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Volume:
21
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40572006
Date:
September, 2006
File:
PDF, 1.72 MB
french, 2006
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