Consumer evaluation of multi-product bundles: An information integration analysis
Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty, Aron M. LevinVolume:
2
Language:
english
Pages:
11
DOI:
10.1007/bf00435195
Date:
January, 1991
File:
PDF, 636 KB
english, 1991