An empirical comparison of consumer-based measures of brand...

Marketing Letters 1996 / 07 Vol. 7; Iss. 3

An empirical comparison of consumer-based measures of brand equity

Manoj K. Agarwal, Vithala R. Rao
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Volume:
7
Language:
english
Pages:
11
DOI:
10.1007/bf00435740
Date:
July, 1996
File:
PDF, 903 KB
english, 1996
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