Using connoisseurs to predict mass tastes

Marketing Letters 1989 / 12 Vol. 1; Iss. 1

Using connoisseurs to predict mass tastes

Robert M. Schindler, Morris B. Holbrook, Eric A. Greenleaf
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Volume:
1
Language:
english
Pages:
8
DOI:
10.1007/bf00436148
Date:
December, 1989
File:
PDF, 543 KB
english, 1989
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