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Retail Marketing and Branding (A Definitive Guide to Maximizing ROI) || Marketing Mix Modeling
Perrey, Jesko, Spillecke, DennisVolume:
10.1002/97
Year:
2012
Language:
english
DOI:
10.1002/9781119207900.ch11
File:
PDF, 1.57 MB
english, 2012