A Cross‐Cultural Analysis of International Print...

American Journal of Business 1994 / 10 Vol. 9; Iss. 2

A Cross‐Cultural Analysis of International Print Advertising: The Case of the U.S.A., Japan, South Korea, and Taiwan

Cutler, Bob D., Javalgi, Rajshekhar, Foltin, L. Craig, Hornyak, Martin J., Steven White, D.
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Volume:
9
Language:
english
Journal:
American Journal of Business
DOI:
10.1108/19355181199400014
Date:
October, 1994
File:
PDF, 1.58 MB
english, 1994
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