Project Customization and the Supplier Revenue–Cost...

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Journal of Marketing 2016 / 08

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Wang, Yonggui, Lee, Jongkuk, Fang, Er (Eric), Ma, Shuang
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0300
Date:
August, 2016
File:
PDF, 503 KB
english, 2016
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