Segmentation of impulse buyers in an emerging market – An...

Journal of Retailing and Consumer Services 2016 / 11 Vol. 33

Segmentation of impulse buyers in an emerging market – An exploratory study

Mittal, Sheetal, Chawla, Deepak, Sondhi, Neena
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Volume:
33
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.07.019
Date:
November, 2016
File:
PDF, 301 KB
english, 2016
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