Version 6.0.1, Anyone? An Investigation of Consumer...

The Journal of Marketing Theory and Practice 1998 / SPR Vol. 6; Iss. 2

Version 6.0.1, Anyone? An Investigation of Consumer Software Upgrading Behavior

Subodh Bhat, Richard Burkhard, Kathleen A. O'Donnell and Daniel L. Wardlow
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Volume:
6
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469903
Date:
January, 1998
File:
PDF, 1.27 MB
english, 1998
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