CSR as a Selling of Indulgences: An Experimental...

CSR as a Selling of Indulgences: An Experimental Investigation of Customers’ Perceptions of CSR Activities Depending on Corporate Reputation

Ulke, Anne-Kathrin, Schons, Laura Marie
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Volume:
19
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/s41299-016-0005-0
Date:
October, 2016
File:
PDF, 300 KB
english, 2016
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