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Journal of Marketing Research 2016 / 08

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

TOKER-YILDIZ, KAMER, TRIVEDI, MINAKSHI, CHOI, JEONGHYE, CHANG, SUE RYUNG
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0482
Date:
August, 2016
File:
PDF, 600 KB
english, 2016
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