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Persuasion Knowledge: Lay People's and Researchers' Beliefs...

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Friestad, Marian, Wright, Peter
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Volume:
22
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209435
Date:
June, 1995
File:
PDF, 1.12 MB
english, 1995
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