An Action-Based Theory of Persuasion in Marketing

An Action-Based Theory of Persuasion in Marketing

G. Ray Funkhouser and Richard Parker
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Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469966
Date:
January, 1999
File:
PDF, 1.98 MB
english, 1999
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