Advertising's impact on pre-schoolers’ brand knowledge and...

International Journal of Consumer Studies 2016 / 09 Vol. 40; Iss. 5

Advertising's impact on pre-schoolers’ brand knowledge and materialism

Watkins, Leah, Aitken, Robert, Robertson, Kirsten, Thyne, Maree, Williams, John
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Volume:
40
Language:
english
Journal:
International Journal of Consumer Studies
DOI:
10.1111/ijcs.12303
Date:
September, 2016
File:
PDF, 1.07 MB
english, 2016
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