HEC Choice Symposium || Multiple-Category Decision-Making:...

Marketing Letters 1999 / 08 Vol. 10; Iss. 3

HEC Choice Symposium || Multiple-Category Decision-Making: Review and Synthesis

Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, S. Ramaswami and Venkatash H. Shankar
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Volume:
10
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216542
Date:
August, 1999
File:
PDF, 1.30 MB
english, 1999
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