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Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation
Jones, Robert Paul, C. Runyan, RodneyVolume:
44
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-09-2015-0148
Date:
August, 2016
File:
PDF, 789 KB
english, 2016