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The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Chakravarti, Amitav, Xie, JinhongVolume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.2.224
Date:
May, 2006
File:
PDF, 276 KB
english, 2006