Multiattribute perceptual mapping with idiosyncratic brand...

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Tammo H. A. Bijmolt and Michel van de Velden
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259236
Date:
September, 2012
File:
PDF, 1.44 MB
english, 2012
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