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It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Klemens M. Knoferle, Eric R. Spangenberg, Andreas Herrmann and Jan R. LandwehrVolume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/41488784
Date:
March, 2012
File:
PDF, 1.22 MB
english, 2012