When and why is perceived congruity important for in-game...

Computers in Human Behavior 2016 / 11 Vol. 64

When and why is perceived congruity important for in-game advertising in fantasy games?

Verberckmoes, Shana, Poels, Karolien, Dens, Nathalie, Herrewijn, Laura, De Pelsmacker, Patrick
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Volume:
64
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2016.07.062
Date:
November, 2016
File:
PDF, 1.15 MB
english, 2016
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