The double-edge effect of retailers’ cause-related...

The double-edge effect of retailers’ cause-related marketing

Mimouni Chaabane, Aïda, Parguel, Béatrice
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
44
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-08-2015-0126
Date:
June, 2016
File:
PDF, 405 KB
english, 2016
Conversion to is in progress
Conversion to is failed