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The double-edge effect of retailers’ cause-related marketing
Mimouni Chaabane, Aïda, Parguel, BéatriceVolume:
44
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-08-2015-0126
Date:
June, 2016
File:
PDF, 405 KB
english, 2016