A High-Tech Product Market Share Model with Customer...

A High-Tech Product Market Share Model with Customer Expectations

Eileen Bridges, Chi Kin (Bennett) Yim and Richard A. Briesch
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Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184208
File:
PDF, 695 KB
english, 1995
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