Cross-Validating Regression Models in Marketing Research

Marketing Science 1993 / AUT Vol. 12; Iss. 4

Cross-Validating Regression Models in Marketing Research

Joel H. Steckel and Wilfried R. Vanhonacker
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Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183938
Date:
January, 1993
File:
PDF, 440 KB
english, 1993
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