Does It Matter How Price Promotions Are Operationalized?

Marketing Letters 1997 / 04 Vol. 8; Iss. 2

Does It Matter How Price Promotions Are Operationalized?

Richard A. Briesch
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Volume:
8
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216442
Date:
April, 1997
File:
PDF, 942 KB
english, 1997
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