Les effets de la révélation du pseudo-parrainage sur les...

Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Marc Mazodier and Pascale Quester
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Volume:
25
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/41432264
Date:
June, 2010
File:
PDF, 2.51 MB
2010
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