A "Working" System Model of Car Buyer Behavior

A "Working" System Model of Car Buyer Behavior

John U. Farley, John A. Howard and Donald R. Lehmann
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Volume:
23
Language:
english
Journal:
Management Science
DOI:
10.2307/2629656
Date:
November, 1976
File:
PDF, 1.56 MB
english, 1976
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