Les recherches sur les rumeurs : courants, méthodes, enjeux...

Les recherches sur les rumeurs : courants, méthodes, enjeux managériaux

OLIVIANE BRODIN and ELYETTE ROUX
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Volume:
5
Year:
1990
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40571991
File:
PDF, 2.11 MB
french, 1990
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