Generating consumer insights into physical activity...

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Generating consumer insights into physical activity patterns for three different segments

Kitunen, Anna, Rundle-Thiele, Sharyn, Kubacki, Krzysztof, Dietrich, Timo
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2016.1195863
Date:
July, 2016
File:
PDF, 1.14 MB
english, 2016
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