CHARACTERISTICS OF SHARE-GAINING MARKETING STRATEGIES FOR...

The Journal of Marketing Theory and Practice 1999 / SPR Vol. 7; Iss. 2

CHARACTERISTICS OF SHARE-GAINING MARKETING STRATEGIES FOR SMALLER-SHARE FIRMS: LITERATURE REVIEW AND SYNTHESIS

Stanley F. Stasch, Ronald T. Lonsdale, John L. Ward and Dawn A. Harris
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Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/23232634
Date:
January, 1999
File:
PDF, 2.07 MB
english, 1999
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