Ethnography for marketers. A guide to consumer immersionby...

Recherche et Applications en Marketing 2008 / 03 Vol. 23; Iss. 1

Ethnography for marketers. A guide to consumer immersionby Hy Mariampolski

Review by: Amina Beji-Becheur
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Volume:
23
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589546
Date:
March, 2008
File:
PDF, 223 KB
french, 2008
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