Can Good Marketing Carry a Bad Product? Evidence from the...

Marketing Letters 2006 / 07 Vol. 17; Iss. 3

Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry

Thorsten Hennig-Thurau, Mark B. Houston and Shrihari Sridhar
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Volume:
17
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216677
Date:
July, 2006
File:
PDF, 1.26 MB
english, 2006
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