An Information Processing Model of Marketing Performance...

The Journal of Marketing Theory and Practice 2006 / SUM Vol. 14; Iss. 3

An Information Processing Model of Marketing Performance Measurement

Bruce H. Clark, Andrew V. Abela and Tim Ambler
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Volume:
14
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470265
Date:
January, 2006
File:
PDF, 2.28 MB
english, 2006
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