LA MARQUE || EDITORIAL: Recherches sur la Marque : quelques...

LA MARQUE || EDITORIAL: Recherches sur la Marque : quelques dangers, quelques directions

Dwight Merunka
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Volume:
17
Year:
2002
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589330
File:
PDF, 764 KB
french, 2002
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